Reed Paget
Reed Paget is an eco-entrepreneur who successfully develops and markets green consumer goods. He founded Ecocap, which patented a more recyclable bottle cap design, and founded Belu Water, the UK’s most eco-friendly bottled water brand. Belu is the world’s first carbon-neutral bottled water, the first in Europe to use compostable bottles made from corn, the first to promote PVC-free bottle caps and the first to commit 100% of profits to clean water projects. Reed completed university education in communications, then spent more than a decade working as a journalist. Along with producing television news in New York, he directed the award-winning documentary Amerikan Passport, which was filmed in 11 war zones and included the military crackdown in Tiananmen Square and SCUD missiles landing in Tel Aviv.
- Visit their website
- One Earth Innovation
- Model
- For-profit Social Enterprise
- Sectors
- Sustainable Development
- Headquarters
- United Kingdom
- Areas of Impact
- Europe
One Earth Innovation
One Earth Innovation is a green product incubator focused on creating a new generation of sustainable consumer goods. It focuses on leveraging the power of business to address the most ecologically challenged areas of the economy. It is currently developing a low-energy kettle and washing machine, a low-water shower, a food preservation container, a home composting unit and a recyclable bottle cap. To encourage individuals to adopt greener lifestyles, One Earth Innovation uses various marketing tools to influence a sustainable change in consumer behaviour.