Preta Hub

Feira Preta, currently PretaHub, is now so much more than an event. It has become a platform for boosting black entrepreneurship, offering training courses and exchanges of experience between entrepreneurs. PretaHub acts as an accelerator and incubator of Black initiatives, mapping its business ecosystem, promoting professionalization through technical and creative education of entrepreneurs, articulating this segment of the economy, and opening commercial channels in the country and across Latin America. Furthermore, it addresses structural racism and gender disparities to promote entrepreneurship based on opportunities. It is an integral part of a larger structural process of social inclusion of the Black population in an entrepreneurship environment that needs to be more balanced in its opportunities and financial access, from the creation point through production chains, to distribution channels and consumption. Approximately 56% of Brazilians are from African or of mixed-race origin, which represents a population of 110 million. Despite the significant scale, the Black population is still considered a niche market and its economy is severely underrepresented. The country has approximately 14 million Black entrepreneurs, of which 82% are not registered in the formal economy. They face structural blocks accessing professional education, financial resources, value chains and support networks.